Bangkok International Fashion Fair & Bangkok International Leather Fair (BIFF&BIL) is ASEAN's major fashion and leather goods fair where buyers, offering a complete range of products and services for the fashion industry ranging from raw materials, technology, machinery and ready-made fashion products.
Buyers and guests can enjoy the wide range of products categorized for maximum convenience by products for special occasions such as work wear and party outfits, casual outfits and accessories as well as sportswear, products with Thai identity and raw materials such as fabrics and leather.
Manufacturers and exhibitors can boost their business and transaction opportunities by being directly connected to their target customers thanks to the new, highly eective zoning.
BIFF&BIL2015 receives warm welcome from both exhibitors and visitors, rearming its success in yielding business expansion.
Buyer and Visitor : There is a total of 29,458 visitors, 1,231 of which are international which marks 39.68% rise from last year. The on-site sales value totals 32 million baht while the one-year sale value is expected to be no less than 1,328 million baht.
The 33rd BIFF&BIL comes with a whole new concept “Catching the
In order to make sure that everything in BIFF&BIL 2015 resonate with the key concept “Catching the Creative Spirit” several exhibitors have showcased their ideas, designs and manufacturing innovations that underline their creativity
– Trend Forum & Product Design Development Workshop comes with a whole new set of trends based on local and regional society and cultures. The theme “Spirit of Thailand” features 4 key material and colour trends: Tropical Artisan, Snooksnan, Indochine and Gender Futurism. “Fashion Seminar” is another activity that aims to equip local manufacturers with knowledge and information that allow them to catch up with the world market.
|"I like the concept and new zoning because it offers a better opportunity to learn a lot of things we can use to further develop our products. We have received great feedbacks as well as orders for samples. We also take the opportunity to launch our new brand, which allows us to acquire direct feedbacks and comments from the visitors.”||“Most of my buyers this year are foreigners and
we have received both good sales and feedback.
The brand is more well-known and we have learned
a lot that would help us expand business in various
countries such as Myanmar, China, Vietnam and
we're looking forward to participating in BIFF&BIL
|“The new zoning in this year's BIFF&BIL allows
buyers to have better access and understanding
of the products. There are even more buyers than
last year, and most of them are better informed.
Participating in workshops and fashion shows also
get us closer to our target buyers, which is reflected
in better sales with both local and international
|“I've been joining BIFF&BIL for 6-7 years because it's the only trade fair in Thailand that allows brand owners to present the products themselves, which give us a chance to meet directly with customers. Workshop activities are also very useful because it allows us to work closely with successful brands and marketing personnel who familiarize us with the knowledge of brand-building and establishing brand identity. We also have a chance to meet customers who are brand owner from Italy, and we are happy to receive advices and suggestions regarding expanding the brand to the Italian market.”|
|“This year's BIFF&BIL sees customers from various countries such as Japan and Korea and this allows us to showcase our
full potential to international and local buyers. We can show them the large variety of quality oerings our factory is capable
of, and their understanding and belief could just lead to business deals. We get to know customers, get to pitch sale price
and develop our products through various activities during BIFF&BIL be it the fashion show, workshop and business matching.
The workshop results in very useful suggestions we can use in developing the diversity of our products to ensure we meet
the growing, more diverse needs of our customers. The business matching gives us a chance to meet with potential business
partners, especially some Japanese customers we have talked with, who would be our long-term business client.”
9 - 13 March 2016
Impact Muang Thong Thani