Bangkok International Fashion Fair & Bangkok International Leather Fair (BIFF&BIL) is ASEAN's major fashion and leather goods fair where buyers, offering a complete range of products and services for the fashion industry ranging from raw materials, technology, machinery and ready-made fashion products.
Buyers and guestscan enjoy the wide range of products categorized for maximum convenience by products for special occasions such as work wear and party outfits, casual outfits and accessories as well as sportswear, products with Thai identity and raw materials such as fabrics and leather.
Manufacturers and exhibitors can boost their business and transaction opportunities by being directly connected to their target customers thanks to the new, highly eective zoning.
BIFF&BIL2015 receives warm welcome from both exhibitors and visitors, rearming its success in yielding business expansion.
Exhibitor : A total of 514 companies participate in the fair, occupying a number 833 sale booths, 762 of which are occupied by 459 Thai corporates. The number of international companies participating in the fair is 55, an 18.83% increase from the previous year, occupying 71 sale booths. International exhibitors come from over 15 countries including ASEAN and Asian nations such as Indonesia, Myanmar, Japan, China, India, Bangladesh and Korea as well as European countries such as Spain, Germany and Italy. The number of first-time exhibitors is 183 companies.
Buyer and Visitor : There is a total of 29,458 visitors, 1,231 of which are international which marks 39.68% rise from last year. The on-site sales value totals 32 million baht while the one-year sale value is expected to be no less than 1,328 million baht.
The 33rd BIFF&BIL comes with a whole new concept “Catching the
Creative Spirit” with Paris-based Carlin International advising this new facelift, from identifying the mood and tone of the entire event. With the new concept comes a new product zoning: – The Salon is a centre for business attire and apparel for special occasion – The Street is an ultimate casual wear destination – The Heritage features products with Thai identity – The Source offers raw materials for fashion manufacturing
In order to make sure that everything in BIFF&BIL 2015 resonate with the key concept “Catching the Creative Spirit” several exhibitors have showcased their ideas, designs and manufacturing innovations that underline their creativity – Paragon has developed lifestyle product set with a modernized look for all of their oerings. – Thai Nam Choke successfully develops a new, dierent natural fiber, using a new production innovation that enables them to produce fabrics in large lot to respond to growing demand, especially from Japanese customers. – Iconic Apparel develops their design and fine-tine their identity as fash on brand with modern bohemian style to attract customers by experimenting with new colour matching.
– Trend Forum & Product Design Development Workshop comes with a whole new set of trends based on local and regional society and cultures. The theme “Spirit of Thailand” features 4 key material and colour trends: Tropical Artisan, Snooksnan, Indochine and Gender Futurism. “Fashion Seminar” is another activity that aims to equip local manufacturers with knowledge and information that allow them to catch up with the world market. – A total of 14 fashion show sessions champion the power of local and regional fashion and leather goods industry. Also featured in this programme is a showcase by the revered Designer's Room with 26 new promising talents such as London Brown and Iconic. – ECO Fashion familiarizes visitors with latest fibre development innovations and production technique that are environmentally-friendly. – 60Up Lifestyle & Fashion – A showcase of fashion for the elderly, a new, steadily growing market with huge spending power. – Creative Crossing – A collaboration between Thailand and Japan to support fabrics manufacturers and local designers in joining famous Japanese e-commerce website which is active in over 140 countries all over the world. It's a one-of-a-kind opportunities for Thai designers and manufacturers to oer their products to international customers via online channel. – Brand Selection – Representatives from Paris' most influential fashion fair Who's Next have come to handpick local designers from the Designers' Room to participate in the fair. – One-Stop-Supply Chain Integrated Business Matching is the latest innovation that aims to establish a solid supply chain by pairing producers or manufacturers of raw materials with producers of ready-made fashion products as well as buyers and the service successfully yields 202 business pairings.
"I like the concept and new zoning because it offers a better opportunity to learn a lot of things we can use to further develop our products. We have received great feedbacks as well as orders for samples. We also take the opportunity to launch our new brand, which allows us to acquire direct feedbacks and comments from the visitors.”
“Most of my buyers this year are foreigners and we have received both good sales and feedback. The brand is more well-known and we have learned a lot that would help us expand business in various countries such as Myanmar, China, Vietnam and we're looking forward to participating in BIFF&BIL again.”
“The new zoning in this year's BIFF&BIL allows buyers to have better access and understanding of the products. There are even more buyers than last year, and most of them are better informed Participating in workshops and fashion shows also get us closer to our target buyers, which is reflected in better sales with both local and international buyers.”
“I've been joining BIFF&BIL for 6-7 years because it's the only trade fair in Thailand that allows brand owners to present the products themselves, which give us a chance to meet directly with customers. Workshop activities are also very useful because it allows us to work closely with successful brands and marketing personnel who familiarize us with the knowledge of brand-building and establishing brand identity. We also have a chance to meet customers who are brand owner from Italy, and we are happy to receive advices and suggestions regarding expanding the brand to the Italian market.”
“This year's BIFF&BIL sees customers from various countries such as Japan and Korea and this allows us to showcase our full potential to international and local buyers. We can show them the large variety of quality oerings our factory is capable of, and their understanding and belief could just lead to business deals. We get to know customers, get to pitch sale price and develop our products through various activities during BIFF&BIL be it the fashion show, workshop and business matching. The workshop results in very useful suggestions we can use in developing the diversity of our products to ensure we meet the growing, more diverse needs of our customers. The business matching gives us a chance to meet with potential business ners, especially some Japanese customers we have talked with, who would be our long-term business client.”
Get ready to experience even bigger fashion trade fair, with much more diverse range of fashion and leather goods products that reflect the power of creativity at BIFF&BIL 2016.
9-13 March 2016 at Challenger, IMPACT Muang Thong Thani, Thailand.